ISS MAHINE TICKET LIYA KYA? _______ DEAR LOTTERIES
Lottery Buying is an occasional habit. People generally buy it impulsively without much planning. Through this campaign, we aim to change the consumers' buying habit from occasional and impulsive to a more planned habit. We want consumers to make lottery buying a part of their lifestyle. And Dear Lotteries with hundreds of cash prizes every month will help them spur the change and rationalise their decision to make lottery buying a part of their lifestyle and consequently their monthly spend.
We planned our launch communication in phases, taking our consumers on a journey from its inception to usage.
We sold over 15,000+ units in the span of 5 months, maintaining an ROI ratio of 1:5. Our communication reached over 1.5 million people with impressions of over 5 million
- Category: Digital Marketing / Lead Generation