Lottery Buying is an occasional habit. People generally buy it impulsively without much planning. Through this campaign, we aim to change the consumers' buying habit from occasional and impulsive to a more planned habit. We want consumers to make lottery buying a part of their lifestyle. And Dear Lotteries with hundreds of cash prizes every month will help them spur the change and rationalise their decision to make lottery buying a part of their lifestyle and consequently their monthly spend.

We planned our launch communication in phases, taking our consumers on a journey from its inception to usage.

We sold over 15,000+ units in the span of 5 months, maintaining an ROI ratio of 1:5. Our communication reached over 1.5 million people with impressions of over 5 million

- Category: Digital Marketing / Lead Generation