CLAP KARO NAA _____ DEAR LOTTERIES
Prime Minister Narendra Modi urged the Nation to come together and applaud the Health workers, Medical Professionals and Police Forces who have been working round the clock for our betterment and safety. Taking a cue from the P.M.’s vision, Dear Lottery which is a State Government Lottery, distributed by Future Gaming and Hotel Services Pvt Ltd. initiated the #ClapKaroNaa campaign on social media.
Many celebrities and influencers like Sonam Arora, Pranali Bhalerao, Designer Rohit Verma, Pankhuri Gidwani, Urvi Shetty, Audrey Dsilva came forward to support the #ClapKaroNaa campaign. They all grooved to the song created by Agency Halfglassfull and posted on their respective social media pages. This led to numerous followers following suit, thus making it a viral campaign.
In addition to providing the usual digital marketing services for the brand, we created a quirky, young and caring personality for the brand as we went along to appeal to our TG and keep them engaged. And it worked! We increased our follower base from 0 to 8k – organically!
- Category: Social Media